Managing the EV driver acquisition process for your rewards program

PowerGoodies is your dedicated partner in seamlessly managing the EV driver acquisition process for your rewards program. Our focus is on attracting and engaging EV drivers who are not only frequent users of public charging stations but also live in close proximity to your Charge Points. By zeroing in on this specific demographic, we ensure that your rewards program reaches those most likely to benefit from and engage with it, maximizing both participation and satisfaction.

Our acquisition strategy is built on a robust blend of online and offline advertising channels, allowing us to create a comprehensive marketing campaign that reaches potential customers wherever they are. Online, we leverage the power of Google, Facebook, YouTube, and Instagram to precisely target and engage EV drivers. Through these platforms, we can deliver tailored messaging and compelling content that resonates with your audience, driving awareness and interest in your rewards program.

In addition to our digital efforts, we understand the value of traditional media in reaching a broader audience. Our offline advertising initiatives include billboards placed strategically in high-traffic areas, radio ads that capture attention during commutes, and promotional teams that engage directly with the community. These methods ensure that we cover all bases, making your rewards program visible to a wide range of potential participants.

Our approach is guided by the “See, Think, Act” framework, a proven marketing methodology that allows us to connect with consumers at every stage of their journey. In the “See” phase, we focus on raising awareness and making EV drivers aware of your rewards program. During the “Think” phase, we provide compelling information that encourages them to consider the benefits of joining. Finally, in the “Act” phase, we motivate them to take action, whether that means signing up, using your Charge Points, or sharing the program with others.